If Google Ads or Analytics data suddenly becomes incomplete, Consent Mode can be part of the reason. Websites need to send consent signals correctly, especially in the European market.
What Consent Mode v2 does
Consent Mode tells Google how a visitor handled cookie consent. Depending on that choice, Google adjusts tracking and modeling.
Why this matters for business
If consent is configured incorrectly, campaigns may lose conversion data, remarketing audiences may shrink and reports may become less useful.
Legal and technical layers
Consent Mode is not a legal policy by itself. You still need a proper cookie banner, privacy information and technical integration that matches your tools.
How to fix it in WordPress
- Use a consent plugin that supports Consent Mode v2.
- Verify Google tags and events.
- Test consent states.
- Document cookies and analytics tools.
Need help with your WordPress website?
I can check your WordPress consent setup and verify whether Google Analytics and Google Ads receive the right signals.
